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Event Details
Focusing on Facebook, the world’s largest social network with over 700m users, this one-day conference will empower senior marketers with insight on how to harness this vast platform to create a positive impact on their business.
Packed full of case studies, presentations, panel sessions and interviews the day provides a unique opportunity to learn from global brands, their agencies and carefully selected industry experts.
Join your peers and gain a comprehensive perspective on Facebook Marketing from strategy through to implementing tactics and the costs involved, discover analytics and audience insight and quiz our experts on what the future holds.
Chinwag Insight: Facebook Marketing will cover:
- Strategy - Understand how, why and where Facebook fits into the marketing mix
- Engagement - Developing relationships, building reputation and sensitive marketing
- Resource - Structuring staff, agencies and suppliers to deliver results and minimise costs
- Advertising - Formats, stories, newsfeeds, campaigns, management and measurement
- Commerce - Credits, shopfronts and the possibilities of F-commerce
- Platforms - Games, apps, mobile and the opportunities beyond the page
- Analytics - Understanding ROI, KPIs and other acronyms that show what’s working
- Future - Crystal ball-time: planning for the future, the opportunities and the coping strategies
The conference includes a delicious lunch, refreshments throughout the day and a beverage or two, to oil the wheels of the post-conference networking.
Roll up your sleeves: why not join the ‘Introduction to Facebook Marketing’ bootcamp on the day before the conference, Wed, 5th Oct for a practical introduction to Facebook Pages, Ads and more.
For more information on, check out the website: Chinwag Insight: Facebook Marketing
When & Where
The Swiss Church, London
79 Endell Street
London
,
WC2H 9DY
Thursday, October 6, 2011 from 9:00 AM to 6:00 PM (BST)
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